How to Build Habit-Forming Products with Nir Eyal - I Love Marketing Episode #222

Episode 222 Show Notes:

• The 4-Step Hook Model: How to build products so positively addicting people can't stop using them
• One thing most companies get wrong that you MUST do if you want to build habit-forming products
• Nir explains what a habit really is and the psychology of turning your products into habits inside your customers lives
• The best products don't always win. Why being 'first to mind' is key to having a widely used product
• Friction-Free Design: How to more quickly and easily get your customers to do what you want them to do
• The power of variable rewards that make your products enticing, entrancing, engaging, engrossing and exciting
• Nir shares four actions Facebook, Apple, Twitter and Google use to make their products irresistible