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Social Media Money Makers
Ep 2: Lucas O'Keefe: Balancing a Full-Time Job and Instagram Monetization (Brand Deals)
Jan 29, 2024
Lucas O'Keefe, an Instagram expert with over 350k followers, shares his inspiring journey of balancing a full-time job while flourishing on social media. He highlights the importance of brand partnerships, being proactive rather than waiting for opportunities, and creating engaging content through graphics and carousels. Lucas emphasizes analyzing engagement metrics, especially shares and follows, while advocating for creativity and experimentation in content creation. Don't miss his exciting news at the end!
36:40
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Quick takeaways
- Lucas O'Keefe demonstrates that balancing a full-time job and social media success is achievable through effective time management and content planning.
- By actively seeking brand partnerships and creating engaging content, Lucas showcases innovative income strategies for aspiring content creators.
Deep dives
Building a Following While Juggling Responsibilities
Lucas O'Keefe successfully grew his Instagram following to over 340,000 while maintaining a full-time teaching job, showcasing that one can balance multiple commitments. His approach emphasizes the importance of time management and prioritizing tasks, as he allocates specific days for scripting, recording, and editing content. Rather than needing a dedicated team, Lucas has developed a workflow that allows him to efficiently produce content without compromising his teaching responsibilities. This ability to manage both professional and creative pursuits serves as an inspiration for aspiring content creators navigating similar challenges.
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