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Ep 2: Lucas O'Keefe: Balancing a Full-Time Job and Instagram Monetization (Brand Deals)

Social Media Money Makers

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Embracing Experimentation in Content Creation

This chapter explores the significance of creativity and experimentation in creating content for social media, especially TikTok. The speakers share insights on staying motivated by focusing on passion rather than metrics, and the benefits of pursuing diverse projects to invigorate their main accounts.

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