Catalyst with Shayle Kann

Why climate tech startups get this one thing wrong

14 snips
Oct 31, 2024
Melissa Ball, associate director of technology at Energy Impact Partners (EIP), dives into the crucial yet often misunderstood world of techno-economic analysis (TEA) for climate tech startups. She emphasizes common pitfalls like bad assumptions and focusing on components instead of systems. The discussion highlights the dangers of false precision and unhelpful metrics, urging startups to adopt a broader perspective to enhance economic viability and competitiveness. Tune in for insights that could redefine the future of climate tech!
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ADVICE

TEA Throughout Development

  • Use techno-economic analysis (TEA) at every stage of technology development, from initial brainstorming to market refinement.
  • TEA helps define targets, prioritize resources, and identify what truly matters for a product's success.
ANECDOTE

Unreasonable Assumptions (Electricity)

  • Startups often make unreasonable assumptions, like assuming low electricity prices alongside high capacity factors from renewables.
  • This creates an unrealistic scenario where a company assumes constant access to cheap renewable energy.
ANECDOTE

Unreasonable Assumptions (Organics)

  • Another unreasonable assumption is that organic molecules are always cheap, neglecting purification costs.
  • Redox flow batteries, using organic molecules, must consider these costs to compete with alternatives like LFP.
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