Special Mix: The New Competitive Edge in eCommerce

Featured Guests

• Bish Smeir – CEO of Loyalty Strategy Solutions
• Kyle Stout – Founder of Elevate and Scale
• Jason Friedman – CEO of CX Formula
• Daniel Budai – Founder of Budai Media
• James Mew – Digital Marketing Specialist
• Louis Smith – SEO Consultant
• Richard Harris – Founder & CEO of Black Crow AI
• Mia Umanos – Analytics Expert
• Moustafa Moursy – Growth Marketing Strategist

Key Moments 

Actionable Tips

1. Streamline Loyalty: Integrate rewards with common payment methods to remove friction.
2. Automate Checkpoints: Insert targeted email or SMS triggers at each stage of the sales funnel for better retention.
3. Welcome & Onboard: Provide quick wins and simple instructions to ease new customers into your brand ecosystem.
4. Expand Creatively: Launch new products regularly; test different ad creatives (including UGC) to stay ahead of trends.
5. Optimize Speed & Structure: Keep page load times under two seconds and maintain a clean site hierarchy.
6. Leverage First-Party Data: Use predictive analytics to identify valuable customers and tailor your marketing spend.
7. Test & Iterate: Embrace a proper A/B testing framework (VWO, Convert.com, etc.) and stay nimble with changes.
8. Diagnose Daily: Check for anomalies, track your data holistically, and address funnel drop-offs before they worsen.