This is the first episode of season 15 of the Productized Podcast. We are featuring speakers and partners of Productized Conference 2023. In this episode, Productized founder André Marquet talks with João Freitas, Head of Digital Products and Value Creation at Cofidis Group. João shares his insights on how product management and product thinking can be used to create customer value in the financial services industry. He also shares his experience developing products, some earlier career mismatches, and the importance of being customer-centric. Tune in to learn about the challenges and opportunities of product management in the financial services industry. This episode was brought to you by our partner Cofidis Group, under the brand new Next by Cofidis. --- Join Europe’s #1 Product Conference this fall in Lisbon and: 🤝 Meet 300+ product players from around the globe 💃 Actual business practices from 30+ speakers (including Melissa Perri, Tami Reiss, Radhika Dutt, and many more) 🍹 Have fun at our epic afterparty! Join us OCT 11-12, 2023 👉https://www.productized.co/