How to self-promote without shame (w/ Chris Duffy)
Sep 25, 2023
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Standup comedian and TED podcast host Chris Duffy joins the hosts to discuss their struggles with self-promotion on social media. They explore the fear of making cringe-worthy posts, cancel culture, and the importance of content and distribution in self-promotion. They also discuss practical and mental changes to improve their approach to social media.
Reframing social media as a content distribution channel instead of a platform for self-promotion can alleviate the pressure and make it more authentic and sustainable.
Approaching social media as a tool for connection and focusing on creating meaningful content aligned with one's mission can turn it into an opportunity for positive impact and career growth.
Deep dives
The Importance of Mental Reframing and Content Distribution in Social Media Usage
During a conversation on a podcast, it becomes clear that reframing the mindset around social media usage is crucial. To avoid feeling like a sociopath on social media, it is important to view it as a distribution channel for content rather than a platform for self-promotion. By focusing on the value and mission of the content being shared, it becomes easier to find a rhythm that feels sustainable and authentic. Additionally, the willingness to experiment and play with different types of content can attract a diverse audience and prevent being boxed into one category. The conversation also highlights the need to approach social media as a short-form experience that adds value and sparks joy for followers.
Overcoming the Fear and Pressure of Social Media
The fear of being judged or canceled on social media can hinder one's willingness to engage with the platform. However, reframing social media as a tool for connection and as an extension of one's existing work can alleviate some of the pressure. By staying true to one's mission and values, and by focusing on creating meaningful and authentic content, social media can be seen as an opportunity to make a positive impact and spark joy for followers. It's important to remember that not every post needs to be self-promotion, and that variety and experimentation can make one's social media presence more interesting and engaging.
Exploring the Role of Social Media in Career Growth
For individuals in creative fields, like comedy, using social media as a means to grow their career can present challenges. Finding a balance between maintaining authenticity and leveraging the distribution power of social media is key. By reframing social media as a means to reach a wider audience and engaging with followers, individuals can expand their professional opportunities. The conversation also emphasizes the need to prioritize content over self-promotion and to provide value to followers through thought-provoking and entertaining posts.
As a standup comedian and the host of the TED podcast How to Be a Better Human, Chris Duffy knows how to be engaging in front of a microphone. However, he feels awkward about posting on social media yet worries that not posting is costing him opportunities and a bigger audience. It's a problem that Anne and Frances have faced too. Together, they talk about the art and mindset of self-promotion and the ways YOU can rethink your online presence so it feels more aligned with what you stand for.