How did MorningScore transform SEO with gamification?

In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Karsten Madsen, the founder and CEO of Morningscore. This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google.

Key Timecodes

• (0:45) - Introduction of Karsten Madsen
• (1:25) - Company funding and structure
• (2:36) - Overview of Morningscore
• (2:57) - Early entrepreneurship journey
• (8:16) - Challenges and rock bottom moments
• (9:57) - Learning from mistakes
• (12:27) - Biggest company challenges
• (15:08) - Successful strategies and growth tactics
• (17:57) - Role of partnerships in growth
• (20:24) - Company culture and remote work
• (23:39) - Personal enjoyment and team dynamics
• (24:04) - Regrets and enjoying the journey
• (25:16) - Leveraging new technologies
• (26:40) - Future plans and market strategy
• (30:39) - Advice for SaaS founders