2021 Year End Recap, Google's Product Reviews Update and the Vicinity Local Search Update

In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 215:
 https://www.mariehaynes.com/newsletter/episode-215-light-version/ Links mentioned in this episode: Glenn Gabe's product reviews article: https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Smashing Magazine’s Article on improving core web vitals: https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
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