Marketing School - Digital Marketing and Online Marketing Tips What to Do When You Lose Your Rankings #1898
Oct 25, 2021
Discover why your website rankings might plummet, from content decay to sudden algorithm updates. Get actionable strategies to manage lost traffic effectively. Learn how to update your content to outshine competitors, and leverage tools like ClickFlow and Google Search Console to identify and fix issues. The hosts delve into surprising tactics for rebounding after ranking drops and emphasize the importance of broader marketing strategies to maintain your site's health.
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Analyze Competitors for Better Rankings
- Analyze losing traffic pages in Google Search Console, identify dropped keywords, and examine higher-ranked competitors.
- Improve your content, user experience, site speed, and meta descriptions to surpass competitors.
Identify Decaying Content
- Use ClickFlow to identify decaying content and conduct title testing using Google Search Console.
- Update content or consider alternative approaches if search engine results pages evolve.
Accept Algorithm Changes
- Sometimes, ranking loss is due to Google's algorithm improving search relevance, not your content's fault.
- Accept this as a natural evolution and focus on diversification across other marketing channels.