How I Made it in Marketing Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)
“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).
I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.
Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.
Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.
Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.
Stories (with lessons) about what she made in marketing
- Take others' suggestions into account, with the understanding that you're the pro in your field and have the final say.
- Being successful doesn't correlate with how many hours are spent in the office nor does it mean compromising on your work/life balance.
- Just because others don't get it, it doesn't mean you should stop.
- When things go wrong, it's an opportunity.
- Don't spray and pray.
- If you're not embarrassed about the first iteration of the product you put out, then you're doing it wrong.
Related content mentioned in this episode
Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)
Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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