Marketing School - Digital Marketing and Online Marketing Tips

How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

Nov 2, 2023

The podcast shares insights on making a podcast more popular, including showcasing all episodes in the feed, focusing on retention, recording in person for higher quality, using popular keywords in titles, and trading impressions for promotion. It emphasizes the importance of good ideas and targeting a broad market to attract more listeners.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Retention, In-Person Recording, and Keyword Optimization for Podcast Success

02:19 • 4min

Analyzing podcast performance and strategies for increasing discoverability

06:17 • 3min

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic
(01:08) Lesson 2: Retention is important for better views
(02:26) Longer episodes with higher retention perform better
(03:18) Plan to record more in-person episodes for higher quality
(04:28) Lesson 3: Use popular keywords in podcast titles for more views
(04:57) Lesson 4: Trade impressions with other podcasts for promotion
(06:15) Quality of niche and ideas matter for podcast success
(06:53) Using hooks and playing the YouTube game for discoverability
(07:43) Content repurposing is important for saving time and performance
(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.