
Wharton Moneyball Best of 2025
Dec 9, 2025
In this highlight reel, guest insights shine bright. Annanya Raghavan dives into Google Trends, revealing a surge in WNBA interest and how analytics drives fan engagement. Brandon Copeland advocates for college athlete rights, explaining NIL's evolution and the need for collective bargaining. Jane Leavy critiques modern baseball strategies shaped by analytics and proposes changes to revive the game. Dean Oliver explores NBA analytics, discussing player evaluation and emerging talents like Victor Wembanyama. Each guest offers a unique perspective on where sports are heading.
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Real-Time Fan Analytics At Scale
- Annanya Raghavan uses Google Trends to analyze fan interest in sports in real time, with data going back to 2004 and updates as recent as three minutes ago.
- This lets partners track live search surges during events like the WNBA playoffs and related cultural queries.
Performance Drives Fan Search Growth
- WNBA search interest surged to all-time highs following standout performances and awards, driving fans to query historical records and player rankings.
- Cultural moments (like Asia Wilson's pink wig) create adjacent search spikes that amplify engagement.
Invest In Visibility To Grow Leagues
- Google partnered with the WNBA to expand national broadcast access, funding additional games to increase visibility and legitimacy for women's sports.
- Brands can invest early to help grow leagues and unlock long-term fan engagement and commercial value.








