Coaching for Leaders

553: The Four Storytelling Mistakes Leaders Make, with David Hutchens

22 snips
Nov 8, 2021
David Hutchens, an expert in storytelling for leaders and author of 'Story Dash,' shares invaluable insights on the art of narrative in leadership. He discusses four common pitfalls leaders face: neglecting their role as storytellers, failing to link stories to strategic goals, avoiding emotional content, and assuming storytelling will happen naturally. David offers practical actions to enhance storytelling effectiveness, emphasizing the importance of emotional engagement and clear messaging to inspire and drive change in organizations.
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ANECDOTE

Hutchens' Storytelling Origins

  • David Hutchens started in advertising, writing about products he wasn't passionate about.
  • He transitioned to helping organizations tell stories to drive change and meaning.
ANECDOTE

The NASA Scientist's Story

  • A NASA scientist struggled to communicate his research until Hutchens asked about the "cool" parts.
  • The scientist then shared an engaging story about coordinating with his team for a successful data collection.
ADVICE

Everyone's a Storyteller

  • Everyone tells stories; it's a natural way of communicating.
  • Access this inherent ability instead of viewing storytelling as a performance.
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