The majority of Australians rely on unregulated ‘eco’ claims and greenwashing to buy electrical appliances

The push to electrify our homes means investing in new appliances, but many Australians struggle to find reliable information about what they’re buying. Research from the Consumer Policy Research Centre (CPRC) reveals that key details—like durability, repairability, and spare part availability—are often missing at the point of sale. While most consumers want to make environmentally responsible choices, they’re frequently misled by vague green marketing claims rather than clear, science-backed data. Although 96% of consumers rely on the trusted Energy Star rating, greenwashing is widespread, with 80% also influenced by unregulated “eco” labels. Compared to other countries, Australia lags in providing transparency on appliance lifespan and maintenance, making it harder for people to choose long-lasting, cost-effective, energy-efficient options. Erin Turner, CEO of the CPRC, unpacks the findings of their latest research and highlights the challenges consumers face when purchasing appliances for a greener future.