American Freight’s Omnichannel Strategy & Approach With CMO Lauri Joffe

In this exclusive interview recorded live at Shoptalk Fall 2024, Chris Walton and Anne Mezzenga interview Lauri Joffe, Chief Marketing Officer at American Freight.

Key moments include:

[1:00] Lori introduces American Freight and her role as CMO

[2:30] The importance of unified commerce for consistent customer experience across stores and online

[4:10] How traffic counting and conversion metrics help unify e-commerce and stores

[6:00] The role of data in understanding customer behavior

[8:00] American Freight’s brand refresh and fun Q4 initiatives

[9:50] What to expect for 2024 in the home furnishings industry

Thanks to Narvar and Microsoft for making all of Omni Talk Retail's Shoptalk Fall coverage possible. Visit Narvar at booth L45 or at Navar.com & Checkout Microsoft at aka.ms/AIatMicrosoft

#shoptalk #retailinnovation #holidayshopping #unifiedcommerce #retailtechnology #americanfreight #homefurniture

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