Alloy Personal Training Business Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness
In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.
They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.
Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience.
The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform.
Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability.
Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation.
Tune in to learn more!
Key Takeaways
Intro (00:00)
Lee Hodges' Professional Background (02:05)
Transition to Torque and Philosophy (03:55)
Torque's Unique Products and Design Philosophy (06:24)
Torque's Process and Customer Service (11:29)
Challenges and Solutions in the Fitness Industry (12:56)
Future Trends and Industry Insights (13:08)
Final Thoughts and Contact Information (28:14)
Additional Resources:
- Torque Fitness: https://www.torquefitness.com/
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- Learn About The Alloy Franchise Opportunity
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