146: How to avoid building a big sales infrastructure and still grow your company with Jennifer Peek

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jennifer Peek, Founder and CEO of Peek Advisory Group.

Jennifer is a veteran business leader, consultant, and finance professional, specializing in financial M&A advisory, due diligence, business valuation, and concierge CFO services.

Throughout the pod, Collin and Jennifer discuss how to grow a company without growing a massive sales team (hint: it can be done!). Highlights include: Jennifer’s sales process (2:13), finding partners (6:49), the importance of nurturing leads (12:05), earning the sale (18:46), does building a relationship improve the speed of the sale? (21:47), keeping relationships alive (24:58), doing great work (27:30), and cold call Collin (34:39).