Dear Hank & John 380: GreenChat 2024
Jan 10, 2024
The Green brothers discuss Tetris and the pursuit of high scores. They compare their storytelling style to popular podcasts and talk about the impact of social media. They discuss the concept of additive purchasing and introduce a sponsor. They promote HelloFresh and talk about adding value to close relationships. They discuss the potential decrease in the cost of coffee and their contribution to negotiating lower prices for tuberculosis treatment.
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Episode notes
The Moment Tetris Was Broken
- John recounts the decades-long Tetris community effort to 'beat' the game and how new techniques changed playability.
- He describes a 13-year-old, Blue Scootie, who froze the game and effectively 'broke' Tetris, turning loss into a historic win.
Platform Dependence Risks Communities
- Hank and John observe platform dependency shapes creators' careers and mental health.
- They note email/newsletters offer more stable community hubs than volatile social platforms.
Prioritize Additive Over Extractive Engagement
- Do aim to make initiatives additive rather than extractive when engaging your audience.
- Avoid guilt-driven purchases and design products people genuinely want to buy for value or gifting.