Strategy Simplified
S11E14: Kearney Case Interview Example - Driving Revenue and Impact in Women's Soccer
Aug 18, 2023
Manager Caroline Queen leads a case interview focused on increasing revenue and impact for a non-profit soccer league for women. Topics include regular and special leagues, geographic location, revenue increase and marketing strategies, utilizing remaining budget to enhance community and mission, strategies to increase annual revenue and maximizing mission, performance evaluation and feedback, opportunity assessment and feedback on performance.
45:08
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Quick takeaways
- Implementing targeted digital marketing, launching a branded gear line, and starting a basketball league can drive revenue growth and impact for a nonprofit women's soccer league.
- Analyzing revenue streams, assessing growth potential, and maintaining pricing stability are crucial for increasing revenue and ensuring competitive differentiation in the market.
Deep dives
Maximizing Revenue and Mission
The podcast episode discusses strategies to increase annual revenue by 25% and maximize the mission of LF, a nonprofit soccer league for women in Peru. The strategies include targeted digital marketing, launching a branded gear line, and starting a basketball league. These initiatives are expected to generate substantial revenue and help achieve the growth goals in the next year. In addition, the episode explores the idea of organizing a festival with rides, food, and guest appearances to further enhance the sense of community and promote the mission of LF. The podcast emphasizes the importance of careful budgeting, monitoring costs, and maintaining the core mission while implementing these strategies.
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