The Best Ever CRE Show JF 4013: From Big Tech to CRE, Market Vetting and Conservative Debt ft. Georgy Marrero
Aug 30, 2025
Georgy Marrero, Founder of Equis Capital, shares insights from his journey transitioning from Big Tech at Amazon and Meta to real estate investing. He emphasizes the importance of an operator-first framework and strategic market vetting for successful investments. Georgy reveals how he leverages AI for fast-tracking capital raising and underwriting tasks, explaining his 21-point market screen. He also discusses the significance of maintaining conservative debt levels and balancing personal fulfillment with financial success.
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Grandma's House Flip Sparked His Career
- Georgy bought a house for his grandmother, rehabbed it, and she refused to move in. He sold it FSBO and made a 20% profit within seven months.
- That early flip led him to repeat the process while at Meta and spark his real estate career.
Letters To His Future Self Kept Him Grounded
- Georgy wrote letters to his future self before joining Meta to remind him to keep long-term goals. He repeatedly used those letters to decide when to leave big tech.
- He now still works in tech on his own terms and leverages that expertise in real estate.
Operator→Market→Asset Framework
- Georgy evaluates deals in order: operator, then market, then asset. He prioritizes experienced operators and market stability over headline returns.
- He prefers conservative debt, discounts to market price, and downside protection over maximum upside.
