TED Talks Daily How to stop banks from investing in dirty energy | Lucie Pinson
8 snips
May 12, 2022 
Lucie Pinson, a financial responsibility campaigner, passionately argues against banks funding dirty energy projects. She advocates for a three-pronged approach that includes a creative tactic she dubs "collaborative blackmailing" to hold banks accountable. Pinson emphasizes the need for ethical banking and consumer advocacy to reshape financial landscapes. By pressuring institutions to withdraw support from fossil fuel initiatives, she inspires a shift towards sustainable investments and highlights the potential for real change in combating climate change.
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Making Smart Demands
- Make smart demands when campaigning for change.
- These should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).
Alpha Coal Mine Campaign
- Lucie Pinson's campaign targeted a French bank financing the Alpha Coal mine in Australia.
- This mine threatened the Great Barrier Reef, and after a year of campaigning, the bank withdrew.
Framing Arguments
- Frame arguments to resonate with your target audience's priorities.
- Consider their motivations and concerns, like financial and reputational risks, instead of solely focusing on moral arguments.