Harnessing Social Media: Firm Building Success

On Episode 177 of The Unique CPA, Randy Crabtree interviews Logan Graf, Chief Tax Officer and Founder of The Graf Tax Co. Logan took an unusual path to starting his own firm, with him jumping into the fully remote model in the middle of Covid, and he’s continued on that unconventional trajectory by hiring his first employee through social media. Social media has been a key for Logan for both professional networking and marketing potential, as well as featuring prominently in his plans for expanding his firm’s client base. Offering tips to expanding into specific niches, the episode explores the broader challenges and opportunities in the accounting profession from the perspective of a new, “modern” firm owner.

Get the full show notes and more resources at TheUniqueCPA.com