Do you really know? What is premium mediocre - the illusion of luxury?
Jun 27, 2025
November brings the shopping frenzy of Black Friday, but at what environmental cost? The discussion explores 'premium mediocre'—the allure of luxury items that are actually just average. Venkatesh Rao’s concept reveals why consumers buy seemingly luxurious yet affordable accessories instead of high-end fashion. The podcast raises critical questions about our consumption habits and the impact on the planet. It’s a thought-provoking dive into marketing tricks and the real meaning of luxury.
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Premium Mediocre Explained
- Premium mediocre describes the illusion of luxury without the high price, often through small branded items.
- It pervades many product categories, driven by brands selling affordable exclusivity to more consumers.
The Illusion and Debate
- Premium mediocre isn’t true luxury but offers a feeling of exclusivity to the masses.
- It emotionally divides people, with some seeing it as ridiculous and others embracing it for joy and aspiration.
Consumption Concerns
- Brands profit from premium mediocre by selling more products at affordable prices.
- The bigger question is whether consumers should buy more stuff at all, given sustainability concerns.