Maximum Lawyer The Power of a Strategic Pivot with Miriam Airington-Fisher
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May 20, 2025 Miriam Airington-Fisher, an immigration lawyer and owner of Arrington Law, shares her inspiring journey from criminal defense to immigration law. She discusses the challenges of being a single parent while building her firm and emphasizes the importance of a positive marketing strategy. Miriam encourages thinking outside the box in business practices and adapting to the ever-changing political climate. With personal stories and practical tips, she reflects on balancing work and family, defining success, and the power of community commitment in her practice.
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Starting Firm as Single Mom
- Miriam started her own law practice as a single mother right after her divorce in 2016 while managing an infant.
- She took her daughter to court and various places illustrating the reality of balancing parenthood and legal work.
Marketing Positivity Despite Challenges
- Political and policy upheaval in immigration law creates high client demand but also fear and hesitation.
- Accurate, positive information via social media counters fear and helps clients pursue their immigration goals.
Positive Client-Centered Marketing
- Focus on clients’ goals and stay optimistic, not overly conservative, in immigration marketing.
- Help clients build the life they want and avoid scaring them out of pursuing immigration.