Nerd Alert: Marketing Research’s Big Problem

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In our inaugural Nerd Alert episode, Elena and Rob get meta by reviewing research on marketing research. They’re looking at the current state of marketing research and why research is more focused right now on tactics than strategies, creating a gap in how we think about the conceptual side of marketing.

Topics covered:  

• [00:30] Introducing Nerd Alert
• [02:00] Overview of “Research in Marketing Strategy”
• [05:00] The four parts of the marketing strategy framework 
• [08:30] How marketing’s short-termism problem shows up in research
• [10:00] Why we need more research on marketing theory 

 



To learn more, visit marketingarchitects.com/podcast 


Resources: 
Morgan, N.A., Whitler, K.A., Feng, H. et al. Research in marketing strategy. J. of the Acad. Mark. Sci. 47, 4–29 (2019). https://doi.org/10.1007/s11747-018-0598-1 
 

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