The Purpose Made Podcast Scott Goodson - How to Activate Brand Purpose
Today we chat to the awesome Scott Goodson. Scott is a multi-published author and founder of New York based StrawberryFrog, an independent full-funnel marketing, advertising and design agency. Movements are the future of branding and for the last 25 years Scott has worked with some of the world's most iconic brands including: Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra, P&G; plus Sabra, PepsiCo, SunTrust and many more. Scott is also the creator of the concept of Movement Thinking, the premise being that the processes which create great social movements can help us systematically apply a human centred approach to solve problems in a creative and innovative way in our lives, businesses, communities and countries. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, BBC, CNN, and has also appeared in the New York Times, Financial Times, Wall Street Journal, Economist, Harvard Business Review and Forbes. So, without further ado, please sit back, relax and we do hope you enjoy!!
► StrawberryFrog: https://strawberryfrog.com/about
► Activate Brand Purpose:https://www.activatebrandpurpose.com
TEDx: https://www.youtube.com/watch?v=HKUQloTjdOU&t=182s
SUBSCRIBE:
► SPOTIFY: https://open.spotify.com/show/66hrGrtDSwBJUzIGF6f5eg?si=90e43d06145d4c5a
► ITUNES: https://podcasts.apple.com/gb/podcast/purpose-made-podcast/id1558826869
TIMESTAMPS:
4:55: A Personal Pursuit of Purpose
6:20: Shaping of Perspective
9:35: Activating Brand Purpose
11:10: The Impact of Social Media on Societal and Behavioural Change
13:41: Purposeful companies outperform the market by 42%
14:03: Higher Purpose and Activating Brand Purpose
17:37: Movements vs. Marketing
19:23: Case Study: Orexo ‘Out The Monster’
24:49: Competitive Advantage of Purpose
35:35: Credits
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