Outbound Squad [Playbook] Cold Email: Steal this AI framework for double-digit reply rates
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Apr 29, 2025 Cir Crawford, an Enterprise Sales Rep at ZoomInfo known for his expertise in AI-driven sales tactics, joins Jack Wauson, a Sales Manager at Mixmax and a recurring guest, to discuss the future of cold emailing. They unveil a powerful AI framework designed to enhance reply rates and share insights on crafting engaging emails by avoiding generic subject lines and ensuring clarity. The duo emphasizes the importance of personalization and provides practical strategies for leveraging AI to streamline outreach, improve engagement, and optimize communication.
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Attention Span Is Key
- Prospects spend about nine seconds reading an email if they open it, which matches the average attention span.
- Emails must be clear and relevant immediately to get a response given shrinking attention spans.
Avoid First Names in Subject
- Avoid putting the recipient's first name in the subject line as it screams sales and feels spammy.
- Use short, lowercase subject lines that feel like internal emails to boost open rates.
Prove Humanity via Personalization
- Show you are human by personalizing subject lines with relevant info about the prospect's role or company.
- Simple context in the subject sparks curiosity and signals it's not from a robot.