

S5 Ep6 Strength, Conditioning, and The Philosophy Booth with Will Greenberg
Jun 16, 2025
Will Greenberg, Head of Performance and Strength and Conditioning for the Buffalo Bills, shares his journey from baseball to the NFL with a human-centered approach to performance. He discusses the balance of science with practical application, emphasizing the importance of struggle and the flow state in training. The conversation highlights 'The Philosopher's Booth', a space for athletes to engage in emotional support and dialogue. Will advocates for holistic athlete development and the significance of personal stories in building deep connections among team members.
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Whole Self Drives Performance
- Athletes perform best when their whole life context is understood, not just the physical aspect.
- Mental state and life values influence peak performance, beyond just physical training.
Decentralize and Holistically Support
- Strength coaches should evolve to provide holistic care including physical, mental, and nutritional support.
- Decentralize performance support by becoming multi-skilled to enhance efficiency and athlete trust.
Struggle Builds Trust Fast
- The shared struggle in the gym creates a unique bond between coaches and athletes.
- Consistency and authentic care build the deep trust necessary for athlete development.