Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function

The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.

On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.

Karen and Charles discuss:

• Why modernising and globalising a BD function is something Marketing & BD leaders should be thinking about
• How Karen came to her role at Kennedys, and when she realised that modernising and globalising the function was needed
• How to decide the priorities and what the focus is at this stage of the project
• The approach for incorporating data and client feedback
• How to ensure consistency and best practice across global regions that is recognisable across the firm
• What success looks like for the next 2-5 years
• Advice for marketing leaders wondering how they can build a more modern and effective BD function