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The Next CMO
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Humanizing Your Brand with Robert Rothschild, CMO of Botify
Nov 17, 2022
36:42
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Episode notes
The Importance of Truth-Telling and Empathy in Product Marketing
04:47
Botify CMO Interview With Robert Rothschild
01:53
Getting Rid of the Silos in Marketing
02:57
1.
Introduction
2min
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2.
Botify CMO Interview With Robert Rothschild
2min
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3.
CMO - What's Your Story?
6min
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4.
Is Your Background Crucial for CMOs?
4min
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5.
How to Communicate in the Language of the Business
4min
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6.
The Importance of Truth-Telling and Empathy in Product Marketing
5min
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7.
Getting Rid of the Silos in Marketing
3min
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8.
The Role of the CMO in Search and Content Marketing
5min
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9.
Getting Your Product in Front of the Right People in the Right Way
5min
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10.
What Advice Would You Give to Those That Are CMOs?
2min
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