Humanizing Your Brand with Robert Rothschild, CMO of Botify

Introduction

Botify CMO Interview With Robert Rothschild

CMO - What's Your Story?

Is Your Background Crucial for CMOs?

How to Communicate in the Language of the Business

The Importance of Truth-Telling and Empathy in Product Marketing

Getting Rid of the Silos in Marketing

The Role of the CMO in Search and Content Marketing

Getting Your Product in Front of the Right People in the Right Way

What Advice Would You Give to Those That Are CMOs?