“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies

Navigating the Complexity of Company Values

Jan 30, 2025
Kelli and Nolan dive into the art of crafting authentic company values that resonate throughout an organization. They discuss the critical role of aligning leadership and top performers to ensure values are genuinely reflected. The duo explores the 'Goldilocks approach' to effectively communicate these values, cautioning against misuse. Their collaborative insights reveal the importance of grassroots feedback in redefining values, illustrating how a thoughtful process can drive meaningful cultural change.
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ADVICE

Leadership & Top Performer Alignment

  • Ensure CEO and founder alignment with company values, or the process will fail.
  • Top performer buy-in is also crucial for successful value implementation.
INSIGHT

Honest Self-Assessment

  • Company culture in founder-led companies is deeply ingrained, like a personality.
  • Be honest about the core company identity, even negative aspects, to enable change.
ADVICE

Tangible Values

  • Make intangible values tangible through concrete actions and behaviors.
  • This helps scale culture across large, diverse teams by making values relatable.
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