Kelli and Nolan dive into the art of crafting authentic company values that resonate throughout an organization. They discuss the critical role of aligning leadership and top performers to ensure values are genuinely reflected. The duo explores the 'Goldilocks approach' to effectively communicate these values, cautioning against misuse. Their collaborative insights reveal the importance of grassroots feedback in redefining values, illustrating how a thoughtful process can drive meaningful cultural change.
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volunteer_activism ADVICE
Leadership & Top Performer Alignment
Ensure CEO and founder alignment with company values, or the process will fail.
Top performer buy-in is also crucial for successful value implementation.
insights INSIGHT
Honest Self-Assessment
Company culture in founder-led companies is deeply ingrained, like a personality.
Be honest about the core company identity, even negative aspects, to enable change.
volunteer_activism ADVICE
Tangible Values
Make intangible values tangible through concrete actions and behaviors.
This helps scale culture across large, diverse teams by making values relatable.
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Kelli and Nolan examine the art of building authentic company values. Through real-world experiences, they reveal the methodical process of transforming abstract principles into tangible organizational behavior that drives meaningful cultural change.
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(00:00) Intro(00:13) Discussion on Company Values(01:30) Importance of Leadership and Top Performer Alignment(02:19) Company Core Values and Honesty(02:43) Scaling Culture in Founder-Led Companies(03:46) Making the Intangible Tangible(04:23) Revealed vs. Stated Character(04:40) The Benefit of Outsourcing the Process of Developing Company Values(05:54) Company Values Are Always Evolving(06:27) The Goldilocks Approach(07:48) Sponsor: Metaview(09:52) Quick Process to Rough Draft(10:20) Doordash Example(11:56) Pendo's Working Committee and Bottoms Up Approach(13:19) The Importance of Timing(14:25) Wrap
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