Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers attend free! Secure your spot now at campaignusconvene.com.
As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s helping drive real transformation.
In this episode, Emily Graham takes us through her career journey in ad agency world leading groundbreaking DEI initiatives. The discussion explores how the industry is evolving, the tough client conversations that are shaping progress and the powerful role employee resource groups play in building inclusive spaces. She also shines a light on industry emerging talent in the Diversity Action Alliance, a non-profit coalition dedicated to enhancing racial and ethnic diversity in the comms world.
And even with all the momentum, Emily reminds us of the importance of protecting your peace while staying committed to the work.
Conversation Highlights:
- The current state of DEI is complex and fraught with challenges, especially in the ad industry. Graham reports companies are taking one of three paths: doubling down on inclusivity efforts, reform, or retract.
- Transparent client conversations are crucial for effective DEI strategies. Graham advises brands that are reforming DEI initiatives establish a clear vision and commitment.
- Employee well-being is paramount in navigating industry challenges, especially in today's news cycle that includes environmental catastrophes, a divisive political climate and anti-DEI rhetoric. ERGs play a vital role in fostering an inclusive and supportive culture.
- Protecting one's peace is important in a demanding role like leading efforts in the DEI space. Graham credits leaning on colleagues and allies for support while remaining committed to the work.
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