

Jeff Prang & Using Proptech to Modernize the Assessor’s Role
LA County Assessor Jeff Prang reveals how his team rebuilt an outdated system, deployed AI tools, and delivered rapid wildfire tax relief to victims while saving 45K+ personnel hours.
The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.
In this episode of The Crexi Podcast, host Zach Cilman, welcomes Jeff Prang who discusses his extensive background in public service, detailing his journey from Michigan to his pivotal role in California. He provides insights into the complexities of property assessment, the unique responsibilities of the Assessor’s office, and the innovative $120 million modernization project undertaken by his office.
Jeff highlights how new technology, including AI, has revolutionized the efficiency and accuracy of property assessments, particularly during crisis events like wildfires. He also touches upon leadership, transparency, and the ongoing efforts to build public trust in government operations. The episode concludes with Jeff's vision for the future and his legacy in public service.
- Meet Jeff Prang: LA County Assessor
- Jeff's Journey from Michigan to California
- Entering Public Service
- Challenges and Achievements in Public Office
- The Role and Importance of the Assessor's Office
- Understanding California's Property Tax System
- Modernizing the Assessor's Office
- Government Contracting Challenges
- Adopting Agile Development in Public Processes
- User-Centric Design
- Successful System Implementation
- Impact on Taxpayers
- Leveraging AI for Efficiency
- The Homeowner Alert System
- Leadership and Legacy
- Final Thoughts and Contact Information
For show notes, past guests, and more CRE content, please check out Crexi’s blog.
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