Building a Dream Business: An Interview with the Founder of Indexsy
Aug 15, 2023
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Tim welcomes his friend Jackie, Founder of Indexsy, to discuss the importance of SEO and share stories of building their own web assets. They explore the state and future of SEO, delve into the potential of e-commerce and personal branding, and emphasize the power of emotional connection in content creation. They also discuss challenges faced and lessons learned in scaling up businesses.
Transitioning from an SEO agency to buying online businesses provides opportunities for growth and financial stability.
Creating personal content and building a personal brand can connect with people and attract sponsorships.
Deep dives
Starting an SEO agency and transitioning into a business buyer
The speaker discusses how their SEO agency eventually led them to become an online business buyer. They started by growing businesses for other people and then realized they could do it for themselves. After selling some assets and gaining capital, they began acquiring businesses and currently have a good emergency fund. They highlight the importance of taking calculated risks and being confident in their abilities.
The evolving landscape of SEO and the importance of writing
The speaker acknowledges that SEO has shifted towards a more analytical approach due to the emergence of AI. However, they emphasize the importance of writing in SEO, particularly in areas like direct response copywriting and showing personality. They also reflect on their own growth as a writer and how tweeting has helped improve their skills. They mention that while they have never written a blog post, they have reached a point where they can confidently write one if needed.
The future of SEO and the potential impact of AI
The speaker discusses their perspective on the future of SEO and the potential impact of AI. They compare it to the dot-com bubble and believe that the most money can be made in the trailing years of SEO as we know it. While they see the risks and headwinds associated with AI, they maintain a conservative approach and would rather be late and cautious with their investments. They emphasize the importance of pricing and calculating scenarios for potential site failures.
The power of documenting and building a personal brand
The speaker highlights the importance of documenting one's journey and building a personal brand. They believe that people are more likely to connect with individuals rather than anonymous entities, and thus creating content around personal experiences and expertise can be captivating. They mention examples of individuals who have successfully utilized this approach in various industries, such as showcasing the process of creating homemade barbecue sauce or documenting overlanding adventures. They also mention the value of securing sponsorships by leveraging relationships with tools and companies that align with one's content.
In this episode, Tim welcomes his friend Jackie to the podcast. They discuss Jackie's business, Indexsy, which is Tim's dream business. Jackie explains that Indexsy started as an SEO agency but eventually he decided to start buying online businesses for himself. They talk about the importance of SEO and share similar stories of building their own web assets. It's an insightful conversation about entrepreneurship and online business.