The Cognitive Crucible

#27 James Farwell on Information Warfare and Strategic Communications

16 snips
Jan 26, 2021
James Farwell, national security expert, discusses strategic communications and information warfare, comparing Russian and Chinese strategies. He highlights NIKE's successful marketing narratives. The podcast also covers the role of values in messaging and offers book recommendations on military strategy.
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INSIGHT

Strategic Communication's Power

  • Strategic communication uses words, actions, and symbols to influence opinions and behaviors.
  • It's crucial to understand how information shapes outcomes, especially in great power competition.
ANECDOTE

Putin's Ukraine Strategy

  • Putin's strategic communication in Ukraine supports his narrative that revolutions lead to chaos.
  • He uses military action to reinforce this narrative rather than achieving battlefield victory.
INSIGHT

Contrasting Russia and China

  • Russia uses information as a tool within armed conflict, while China integrates it into a broader, non-kinetic strategy.
  • China aims for long-term economic dominance, using lawfare and media warfare to control narratives.
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