
This Is How You Think - Mindset Habits for Personal Growth Hidden Imposter Syndrome: When It Feels Like You Didn’t Earn It the “Right” Way
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Jan 14, 2026 Success can sometimes feel hollow, and imposter syndrome doesn't vanish with achievement. Jule shares her journey creating self-love affirmation cards, revealing her struggle with feeling unqualified despite external success. She highlights the challenge of crafting meaningful affirmations, the conflict over maintaining her creative voice, and the fear surrounding publishing dynamics. Jule discusses the lingering feelings of inadequacy, the notion of 'earning' pride, and the importance of confidently owning one's victories.
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Unexpected Offer And Immediate Doubt
- Jule Kim was approached by Penguin Random House to create self-love affirmation cards and immediately said yes despite self-doubt.
- She submitted a writing sample, panicked, and felt like an imposter even after they accepted her.
The Unexpected Difficulty Of 52 Cards
- Writing 52 distinct affirmation cards was far harder and more nuanced than she expected.
- Each card needed to be a full concept and part of a unified self-love theme within tight physical limits.
Affirmations Need A Bridge To Action
- Jule Kim thought most affirmations were superficial and unhelpful without a bridge to action.
- She deliberately wrote cards to provoke thinking rather than offer empty feel-good statements.


