Festive, but effective: what's working in festival marketing

Biprorshee Das, India Editor at WARC and author of the 'What's Working in Festival Marketing' report, joins Rica Facundo to explore the high stakes of festive marketing. They discuss how brands can create meaningful connections instead of adding to seasonal noise. Biprorshee highlights effective storytelling, the innovative use of technology, and fresh, frugal creativity. They also examine the blend of tradition and modernity, suggesting that festivals should be experiential rather than discount-driven, turning marketing into a cultural celebration.