013: How to Create a Diversified Marketing Strategy with Tom Casey

Tom Casey is 3rd generation SOB aka son of a boss. Most awarded contractor in the country with more Quality Home Comfort and Design Build awards than anyone. 2022 Contracting HOF. 2001 Residential Contractor of the Year. Now with The Best Postcards. Happily married for 25-years with 3 grown children and the 1st grandchild on the way.

In today's interview we go deep into:

• Why direct mail isn't dead.
• How to diversify your marketing budget properly.
• Who should be in charge of your marketing.
• The importance of branding and repetition.
• Creating a marketing strategy that works for your size business.
• Why listening into your call center will unlock hidden revenue.

To continue the conversation with Paul, go to: https://thebluecollaradvisors.com/call/