Ankler Agenda

AI Warning Signs — and How Hollywood Invited the Enemy Inside

9 snips
Nov 13, 2025
In this discussion, Erik Barmack, former head of international originals at Netflix and now CEO of Wild Sheep Content, shares insights on AI's looming impact on Hollywood. He highlights how big tech’s ambitions threaten creative jobs, revealing which roles may become obsolete. Barmack warns that the traditional apprenticeship model for filmmakers is at risk. As AI technology grows, it could democratize content creation, yet it simultaneously dismantles crucial industry roles. The future of drama in theaters and streaming services also faces critical challenges.
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ANECDOTE

Tilly Norwood Pitched As Additive

  • At Web Summit, Eline van der Velden defended Tilly Norwood as additive and said AI actors should not replace human actors.
  • She also described building Tilly's personality in layers and plans for more agency next year.
INSIGHT

AI Actors Raise Agency And IP Questions

  • Tilly's creators plan to give the AI agent decision-making and possible representation, raising agency and IP questions.
  • That creates legal, ethical, and commercial complexity around selling and representing AI performers.
INSIGHT

Big Tech, Consolidation, And Lethal Disruption

  • Consolidation plus Big Tech appetite makes studios more willing to deploy AI to cut costs and experiment.
  • Combined with better tools and short-form time-shift, this creates a lethal disruption for many Hollywood jobs.
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