Why do we buy things we don't even want? With Dan Monheit

In this episode I am joined by human behaviour expert and advertising agency founder, Dan Monheit. Dan and I talk through why we do the things we do with money, including why we buy stuff we don't need, why we fall for marketing messages, and why it's so difficult to hang onto our money with all the temptations of the modern world. 

Highlights:
- biases we experience every single day that influence our behaviour
- the way brands use the idea of 'ownership' to get us to want things we never even knew existed
- why we struggle so much with delayed gratification
- why novelty and hype makes us spend so much more money
- how to hack your brain to make better money decisions

Where to find Dan:
Website: https://danmonheit.com/
Bad Decisions Podcast: https://danmonheit.com/home/#bad-decisions
Hardhat Agency https://hardhat.com.au/

Where to find me:

Instagram: @the.brokegeneration

Blog: The Broke Generation | Destination for Hot Mess Millennials

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