What does it take to build a bourbon brand from the ground up? In this podcast, you get to hear our story of building Pursuit Spirits. We discuss how we source barrels, design packaging, and navigate the law. Fred interviews Ryan and Kenny on motivation, risks, and how to secure your future with contract distillation.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Rum.
How did you all meet?
How did you all decide to start the podcast?
Talk about starting your own brand.
How did you finance the project?
Who came up with the idea to call the releases episodes?
After creating this brand, do you have more appreciation for distillers being less transparent?
What was the most annoying thing about starting the brand?
Do you ever get nervous that your model might come crashing down?
How have you been able to meet the demand of your audience?
Has launching the brand helped you understand the distillers more?
How much time went into the packaging?
Talk about the cork.
Why is there so much variance in TN barrels?
How have you reacted to negative criticism?
What distilleries have you partnered with?
Do all of the episodes sell out?
Any thoughts about doing a batching process?
Would you consider outside investment?
Any plans for contracting distilling?
How do you not oversaturate the promotion of Pursuit Series?
Favorite episode?
What distillery would you want to partner with if you could?
If you had to pick between Bourbon Pursuit and Pursuit Series, which would you pick?
If you could buy all the bourbon you wanted from OZ Tyler, would you?
Where would you want to spend marketing dollars?

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255 - How We Built Pursuit Series