Hospitality Daily Podcast How Sarah Dinger Helped Build My Place Hotels As Employee #1
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Jul 15, 2025 Sarah Dinger, the Executive Vice President of Franchise Operations at My Place Hotels and its first employee, shares insights on her journey building the brand from scratch. She reveals the crucial early decisions that established a human-centered hospitality approach. Dinger discusses the challenges and excitement of growing a new company and emphasizes the importance of personal connections in creating memorable guest experiences. Her stories highlight how genuine care and attention to detail can transform hospitality into meaningful relationships.
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Hospitality is How People Feel
- Hospitality is about how you make people feel, not just a set of services or amenities.
- Positive guest experiences come mainly from well-trained teams delivering human-centered hospitality.
Building My Place From Ground Up
- Sarah became My Place Hotels' first employee in 2012, joining early when the brand had a name and a logo and a property under construction.
- She helped document the proof of concept phase and create operational tools for franchise owners.
Document Best Practices, Not Rules
- Document best practices rather than strict rules to allow operators flexibility.
- Focus on supporting franchise owners and frontline staff who shape guest experiences daily.