Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms

Implementing a seamless Content Management System that is able to grow alongside the firm in the long-term should be a top priority within law firms digital strategies. Through extended team collaboration, firms can create a shared vision for suitable future marketing technology, ensuring flexibility and scalability, while also boosting efficiency and SEO.

Today on the Passle CMO Series Digital Masterclass Podcast, we’re diving into CMS for the legal sector, a crucial part of a firm’s marketing and business development toolkit.

Carrie Dyer, Digital Account Director at Appius, a company with deep experience in the legal market, with clients including Freshfields and Ashurst, joins us to discuss how firms can choose the right CMS.

Carrie shares her insights on:

• Appius’ experience and high reputation within the legal market
• The critical importance of creating an effective CMS
• Various main CMS platforms and their different offerings
• The key factors and processes to consider when selecting a CMS
• Common pitfalls many firms continue to face
• Her expert takeaways for implementing a successful CMS