Tiny Marketing: Marketing and Sales Systems for Independent Consultants 6. The Art of Social Selling on LinkedIn with Mindi Rosser
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Jan 2, 2022 Mindi Rosser, a Social Selling Strategist and founder of Mindi Rosser Marketing, shares her expertise on building authentic connections on LinkedIn. She emphasizes the importance of genuine relationships over spammy outreach, teaching listeners how to craft personalized messages that foster engagement. Mindi discusses the risks of automation and highlights strategies for optimizing profiles to enhance personal branding. Listeners will gain actionable insights on effective communication and transitioning conversations into meaningful business opportunities.
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Be Thoughtful With Connection Requests
- Pause and be thoughtful before sending connection requests on LinkedIn.
- Focus on how connecting benefits the other person to avoid being spammy.
Send Thoughtful Thank You Message
- Send a thank-you message after connection acceptance expressing gratitude.
- Tie this message back to the reason for the original connection invite for coherence.
Engage Publicly on LinkedIn
- Engage publicly by commenting and reacting on their LinkedIn posts.
- This builds familiarity and increases positive perceptions, strengthening relationships.