Managing the rituals of a loved one's death can be both bewildering and expensive.
And although no-one wants to think about it being like buying a holiday or car, it is a business with a supply chain involving funerals, burials and cremation.
A couple of years ago the Competition and Markets Authority - which protects people from unfair trading practices - carried out an in-depth investigation into the funeral market because of the “surprise” people experienced at the final cost of that farewell.
On average people spend about £4,000, so what do you get for that and how is the industry changing?
Evan Davis is joined by: Gill Stewart, Managing Director, Co-op Funeralcare Alison Crake, Senior Partner, Crake and Mallon Funeral Directors Kate Tym, independent celebrant And Greg Cranfield from JC Atkinson coffin makers.
PRODUCTION TEAM: Producers: Alex Lewis, Drew Hyndman and Miriam Quayyum Editor: Matt Willis Sound: James Beard and Hal Haines Production co-ordinator: Katie Morrison and Rosie Strawbridge