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The average rate at which the average consumer abandons their shopping cart before making a purchase is 81%. There are countless reasons why consumers leave their shopping carts. These reasons could be legitimate such as unexpected shipping costs. They could also be website functionality issues such as the requirement for a new user account, their tendency to research to buy later, and security concerns. These issues affect conversion, sales, and customer experience.
In today's episode, we invited an expert panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise with e-commerce shopping cart issues. We discussed these issues and the implications on consumer behavior as well as conversion. Finally, we discussed several advanced shopping cart features such as cart-to-quote, approval processes in the B2B carts, out-of-the-box functionality available in e-commerce systems, and several stories related to shopping cart issues.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation