People vs Algorithms Finding Leverage
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Jan 9, 2026 Troy and Brian dive into the intriguing world of agentic advertising and its promise of salvation. They analyze the seismic shifts in media power and the rise of platforms over institutions. The conversation touches on the exciting potential of YouTube creators and how they redefine influence and revenue models. They also tackle ethics in content creation, the looming prediction market backlash, and the future of major cities amidst evolving job landscapes. Plus, a thoughtful exploration of automation's role and the quest for individual sovereignty in a tech-driven society.
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Agentic Advertising: Workflow Or Decisioning?
- Agentic advertising risks staying at workflow automation instead of taking real decisioning control.
- The big platforms owning compute can offer opaque outcome-for-money solutions that publishers will struggle to match.
Events As Media Monetization
- Events can be the scalable monetization path for media brands even when editorial impact is limited.
- Successful franchises need the right decision-makers in the room and B2B economics, not marginal consumer events.
Yahoo's Quiet Comeback Potential
- Yahoo has authenticated audiences and utility surfaces that can be repackaged into profitable products.
- A renewed search and CTV DSP focus could give Yahoo a durable, revenue-rich niche versus giants.