CRAFTED Millionaire 009 | How to Create Content for Your Target Audience (Mommy Millionaire Minute)
May 7, 2018
23:00
Today’s Mommy Millionaire Minute is all about creating content that your target audience will absolutely love!
If you don’t know who your target audience is yet, that’s a critical first step – just head over to MommyMillionaire.co and fill out our branding questionnaire to get clear on who your audience is.
Cayla’s Content Creation Strategies:
- Every Sunday, I schedule a week’s worth of posts: My #instastory, Instagram posts, Facebook statuses, etc.
- Start by mastering one or two social media networks / content distribution channels, and then grow into other areas.
- Make time to learn every day! Read books and listen to podcasts in your niche so that you can grow your expertise – and take notes!
- Every Thursday, I set aside two hours for creative story time. I turn off my cell phone, sit in a quiet place, and focus on the stories in my life that I can share to help people. For your audience, nothing is more powerful than YOUR story!
- For Instagram: You want to catch someone’s attention at the top, but you also want a comment or video that keeps them around. The longer people spend looking at your post, the more Instagram’s algorithm will surface your posts.
- Look at what other people in your space are doing. Don’t copy them – you HAVE to be original – but look at their most successful posts and take notes about what they did.
- Facebook & Instagram actually don’t like scheduling apps! It makes you look like a business.
Resources:
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