HBR IdeaCast

Lessons in Innovation from Bowie, Beyoncé, and More

Jul 20, 2021
Panos Panay, the outgoing SVP for Global Strategy and Innovation at Berklee College of Music and soon-to-be co-president of the Recording Academy, teams up with R. Michael Hendrix from IDEO to share revolutionary insights from the music industry. They discuss how embracing musical mindsets, like egoless experimentation and collaboration, can enhance workplace creativity. The duo emphasizes the power of building effective teams and adopting the innovative approaches of icons like Bowie and Beyoncé to drive success in business.
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ADVICE

Active Listening

  • Listen actively to your environment, including employees and customers.
  • Make space and time for conscious listening, like musicians.
ADVICE

Embrace Demoing

  • Experiment and create demos/prototypes early and often, like musicians do with their music.
  • Share your intentions and be open to feedback, embracing imperfection.
ANECDOTE

Dare to Suck

  • Justin Timberlake "dares to suck" in the studio, fostering a forgiving environment for experimentation.
  • Create a similar safe space in your workplace to encourage creative risks.
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